A Jersey That Sees — and Gets Seen
Client
Tubolito
Service
Foto
Year
2025
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Introduction
A Jersey That Sees — and Gets Seen
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What we did
Introducing “Be Seen”, the first cycling jersey we’ve ever created — a limited-edition collaboration between Tubolito and Isadore, where playful design meets serious performance. Turn heads and break away from the ordinary. The “Be Seen” jersey is a bold collaboration between Tubolito and Isadore, featuring Tubi, the wide-eyed mascot brought to life in striking aubergine tones and orange accents inspired by our tubes. With playful googly eyes and premium performance materials, this jersey ensures you’ll stand out on every ride. The Be Seen jersey is designed to grab attention — and hold it.